Why are craft beer drinkers opting for trad styles?
4 Jul 2022
Why are craft beer drinkers opting for trad styles?

Unusual brews and rich IPAs are still crucial to stimulate consumer interest within the craft beer market, yet US consumers are increasingly attracted by lagers, classic West Coast IPAs, and balanced British-style ales. What’s driving them to revert back to these traditional beer styles?

Joshua Bernstein

Joshua M. Bernstein is a beer, spirits, food, and travel journalist, as well as an occasional tour guide, event producer, and industry consultant. He writes for The New York Times, Men’s Journal, Food & Wine, and Imbibe, where he’s a contributing editor in charge of beer coverage. Bernstein is also the author of five books in addition to the forthcoming revised edition of The Complete Beer Course.

Tom Bobak

Tom Bobak is the founder and editor-in-chief of American Craft Beer, a national craft beer news, lifestyle, and entertainment site based in Washington, DC. Founded in 2012, the publication targets the younger segment of the market, aged 22 to 44.

Dennis Malcolm Byron

Dennis Malcolm Byron, aka Ale Sharpton, is an award-winning journalist, blogger at AleSharpton.com, photographer, event planner, merchandise designer, and beer judge.

Jacopo Mazzeo

Dr. Jacopo Mazzeo is a freelance wine and drinks journalist and consultant.
He regularly contributes to leading trade and consumer publications including Wine Enthusiast, Whisky Magazine, Decanter, Meininger, Club Oenologique, Harper's, Pix Wine, and Good Beer Hunting. He consults on consumer trends and marketing strategy and offers copywriting services to drinks firms and agencies. Jacopo is a former sommelier, he judges international wine, beer, and spirits competitions, and sat twice on the board of directors of the British Guild of Beer Writers. Before he embraced full-time journalism, he studied musicology at the University of Bologna and took a PhD at the University of Southampton.