Once known as a symbol of rebellion and bravado, conventional chewing gum may be losing its cool as Gen Zers have other things to worry about – climate change, their mental health, and returning to IRL socializing. How can brands who sell gum make themselves relevant to these modern-day needs?
Confectionery consumption is spiking in the US, with many reaching for a daily sweet fix. Is pandemic-fuelled comfort eating entirely to blame, or is growth in the broader confectionery category down to innovation, such as better low-sugar and direct-to-consumer models?
Nearly a third of Americans never floss, while 37% floss less than daily. But, with its high-quality filaments and Instagram-worthy packaging, Cocofloss wants to transform this oral care technique from a boring chore into a daily indulgence. Could it be the least ostentatious status symbol ever?
Confectionery sales in the US have hit a record high as people are increasingly indulging in candy and chocolate as guilty pleasures in rough times. With cost-of-living concerns rising and climate anxiety high, people are searching for moments of joy and comforting, affordable products.
People want more tailored everyday healthcare. Quip offers smart toothbrushes that make it easier to brush well, and refillable, sustainable products such as floss and mouthwash. Supported by dental professionals, the minimalist offer shows how oral care can move into a lifestyle category.