How can brands tackle the Gen Z loneliness epidemic?
2 Jun 2022
How can brands tackle the Gen Z loneliness epidemic?

In the US, Gen Zers are the loneliest generation. While always-on digital communities are frequently blamed, pandemic lockdowns and turbulent world events have also taken their toll. What can brands do to help people foster deeper connections and more enriching relationships?

David Bakker

David Bakker is a clinical psychologist, guiding clients through evidence-based therapies such as cognitive behavioural therapy towards better mental health and wellbeing. His research involves the use of mental health apps, and he has been involved in the development of two apps, MoodPrism and MoodMission. He is passionate about making evidence-based psychological techniques and mental health education more accessible to the public.

Dr. Sarah Adler

Dr. Sarah Adler is a clinical psychologist and professor of psychiatry at Stanford University. Passionate about solving the access crisis in the behavioral health system, redesigning care delivery systems using data, clinical innovation and technology, she created the Wave app to make evidence-based emotional health care available to everyone – especially those traditionally left out (e.g. BIPOC and LGBTQ+ communities).

Mariella Agapiou

Having weaved a career that started in PR and social, and led to journalism before turning to the dark side (brand side), Mariella is able to execute all kinds of projects. From research to editorial, ideation to creation. Mariella worked within the fashion industry - both in London and Dubai - for over ten years at publications and brands such as Bustle, ELLE UK, Ounass, Wednesday, MATCHESFASHION.COM and Grazia Middle East. Now, Mariella focuses her energy on culturally conscious conversations, whether that’s consulting and strategising for her clients, or writing about positive escapism, sustainable style, mindfulness and women empowerment.