With online stores becoming more innovative, what’s needed to lure young Americans back to brick-and-mortar locations? Following on from tracking this behavior in our Shopping Sector Snapshot, Canvas8 spoke to nine US Gen Zers to find out more about what they want from in-person retail.
John Firth is a behavioural analyst at Canvas8. He holds a master’s degree in research methods and previously studied sociology. When not working, he can be found galavanting around London pubs with friends while trying to informally promote rugby league to anyone willing to listen.
What are people seeking from in-store experiences? How is the cost-of-living crisis affecting people’s attitudes towards purchases? Who are the shoppers asking for friction-free customer journeys? And why are people looking for trustworthy guidance on truly green retail?
Aside from assisting with sizing and virtual changing rooms, AR can add a dimension of fun to online shopping and act as a powerful way to engage gamers specifically. There's also evidence that it could entice more male consumers to traditionally female-dominated sectors like fashion and beauty.
Technology has become central to shopping as COVID-19 has led people to seek out touch-free experiences. But how will augmented reality fit into the future retail landscape? How can it bridge the gap between e-commerce and brick-and-mortar to deliver convenience, safety, and a personal touch?
After nearing total collapse in 2020, department store chain Macy’s has experienced a remarkable comeback, reporting sales that surpassed expectations in the second quarter of 2021. What’s behind the company’s sudden recovery, and what can be gleaned from adjusting to a new retail landscape?