8 Apr 2022
What do US Gen Zers want from IRL shopping?

With online stores becoming more innovative, what’s needed to lure young Americans back to brick-and-mortar locations? Following on from tracking this behavior in our Shopping Sector Snapshot, Canvas8 spoke to nine US Gen Zers to find out more about what they want from in-person retail.

John Firth is a behavioural analyst at Canvas8. He holds a master’s degree in research methods and previously studied sociology. When not working, he can be found galavanting around London pubs with friends while trying to informally promote rugby league to anyone willing to listen.