How are Gen Yers weathering the ‘vibe shift’?
29 Mar 2022
How are Gen Yers weathering the ‘vibe shift’?

Notorious for their struggles with ‘adulting’, Gen Yers are now firmly in adulthood – a position that’s proving anxiety-inducing for some. What’s behind their reluctance to hand over the baton of cultural relevance? How has the pandemic had an impact? And how are they coping with this transition?

Thomas Gorton

Thomas Gorton is a writer, editor, and musician. He was formerly the digital editor at Dazed and is currently the editorial director at Parley for the Oceans. He writes for titles such as The Face, AnOther, Epoch, and Vice, releases music as part of a UK techno duo called God Colony, and co-founded the Crack Copies record label.

Olivia Yallop

Olivia Yallop is a brand strategist and trend analyst specialising in social media, youth culture, and the creator economy. She builds next-gen identities and marketing experiences for clients across the fashion, beauty, and lifestyle industries including Nike, Adidas, Depop, Disney, and Converse. Olivia also lectures at LCF and contributes to research and media covering the social/digital space, including as a regular talking head explaining internet trends on Times Radio. Her first book, Break the Internet, was published in November 2021.

Amelia Abraham

Over eight combined years as an editor at VICE, Refinery29 and Dazed, Amelia Abraham commissioned stories, managed teams, shaped branded campaigns and grew audiences. Abraham now works mainly as a freelance copywriter and brand consultant. Recent clients include Nike, Hinge, Royal Mail, Dr Martens, Lyst, and Matches Fashion. Having published two books on queer culture, Queer Intentions (Picador, 2019) and We Can Do Better Than This (Vintage, 2021), Abraham has talked about LGBTQ+ culture everywhere from Sky News to BBC Radio 4 to the Southbank Centre, and regularly delivers LGBTQ+ diversity and inclusion talks for brands.