Communications Sector Snapshot: March 2022
REPORT
9 Mar 2022
Communications Sector Snapshot: March 2022

Why are people demanding brand conviction in the face of misinformation? How are people seeking empathy from the companies they engage with? What’s driving the rejection of conventional social media and the rise of alt platforms? Who are the online community builders connecting via mutual interests?

Matt Klein

Matt Klein is a cultural theorist, cyberpsychologist, and marketing strategist, analysing social shifts and the psychosocial implications of our technology. Working alongside brands, TV producers, non-profits, and government agencies, Klein is a trusted source in identifying cultural change and developing future-proofed business strategies. As an award-winning writer and frequent commenter, his observations have been featured in The New York Times, The Wall Street Journal, The Atlantic, Forbes, WARC, The Verge, CNBC, and Adweek.