Whether they've listened to music on vinyl records or captured memories with Polaroid cameras, Gen Zers have found comfort in nostalgia during the pandemic. According to research, this emotional affinity for eras not personally experienced is called 'communal nostalgia'.

Cultural memory is getting shorter, with mass digitisation causing people to seek solace in the recent past. But it’s not solely about innocence – ‘nowstalgia’ is fuelled by a desire to reimagine and right perceived wrongs. So, how is a meme mindset impacting Gen Z’s media consumption and style?

Why are people swapping mindless binge-watching for intentional narratives? What’s fuelling the rising demand to see more nuanced diversity on-screen? How are fan-creator relationships getting more intimate? And what are people’s expectations of live events in the ‘new normal’?

Wikipedia founder Jimmy Wales and auction house Christie’s are coming together to offer two items from the site’s early days to the highest bidder. The tie-up showcases a marketing strategy that will see lots of publicity and profit, while tapping into a demand for digital engagement.