Why are people posting their low-lights on social media? Is it time for meme literacy lessons? And can Big Tech help prevent misinformation? In this part of the Expert Outlook 2022, we speak to three experts about how the search for control and connection is shaping the communications sector.
After a period of rapid digitisation, in which people relied heavily on the internet to facilitate meaningful connections, modes of visual self-expression have moved far beyond the performative selfie. In this new era of metaversal living, how do people want to curate their virtual identities?
Long known as a place of staid corporate communications, there’s been a shift in the tone of viral LinkedIn posts. The rise of more candid and personal conversations on the platform is indicative of evolving attitudes to work and professionalism in the wake of the pandemic.
Gen Zers have a complex relationship with their mobile devices. Phone calls make many feel anxious, while some social apps are distrusted. Ephemeral messaging app Honk aims to address these points and cater to ‘Generation Mute’ with a playful, private platform that feels like chatting IRL.
In May 2021, social media and camera company Snap announced the release of its latest product, Spectacles 4 – a move that reaffirms its commitment to making the AR experience more seamless and intuitive, ultimately enabling the virtual world to better merge with the physical.