How are people engaging with blockchain tech? Why is data privacy more important than ever? How will the world of AR and VR merge with NFTs? And In this part of the 2022 Expert Outlook, we speak to three experts about the world of technology and what is most important to consumers.
The arrival of GDPR in 2018 should have helped Britons feel more sure of their digital privacy, but the complexity of the law, coupled with the shocks of Brexit and COVID-19, means that many remain confused about how their online info is managed. How can brands help put people’s minds at ease?
The British Museum has partnered with LaCollection to launch NFT editions of artist Katsushika Hokusai’s work. The launch includes an exhibition opening of ‘Hokusai, The Great Picture Book of Everything’ at the British Museum and the sale of digital copies of Hokusai’s work.
Non-fungible tokens offer a way for people to digitally own everything from a tweet to a GIF of an NBA play via blockchain technology. How might they forge meaningful connections between fans and their idols? And how can brands sustain engagement with the tech beyond the initial hype?
As the reality of the metaverse comes nearer, companies are attempting to create a way into that world. Facebook is well placed to create an accessible entry point to the next level of the internet and Horizon is its attempt to offer an immersive VR world for socializing, home working, and beyond.