What causes impulse buying? With people feeling buyer's remorse about spontaneous pandemic buys, how can businesses make people feel good about shopping in the moment? Canvas8 spoke to Prof. Mathias Steicher about the mechanism behind this habit and its implication for brands.
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Dr. Mathias Streicher is an assistant professor of Strategic Management, Marketing, and Tourism in the faculty of Business and Management at the University of Innsbruck. His work focuses on consumer behaviour, shopper marketing, and sensory marketing.
Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of Vogue, Dazed, The Washington Post, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.
