The beauty industry still has a way to go to meet the hair care needs of the Black British woman. And while new brands are emerging to fill this gap, fuelled by active digital communities, their IRL offerings often leave much to be desired. So, how can the sector evolve to become more inclusive?
Centered around the experiences and opinions of Black users, Black Twitter is a subculture on the platform where Black voices are unfiltered. This collective explores Black identity and demonstrates the positive impact of community in times of crisis and racial injustice.
The pandemic has exacerbated the hardship experienced by Black small business owners, with access to capital investment a major challenge. While economic prosperity is recognized as the path to equality, there remains a lack of opportunity for Black business owners.
The parenting industry is a lucrative market but tends to be dominated by White voices while women of color are left out of the conversation. Sugaberry is changing the narrative with a media platform dedicated to celebrating the ups and downs of motherhood for Black and Brown women.
Ethnic minorities have long been underserved when it comes to hair care, but Mayvenn is challenging how black Americans are catered to both as consumers and as professionals. It’s allowing salon owners and stylists to guide and sell directly to clients who they once might have sent elsewhere.