With consumers freer than ever to voice their dislike for companies, how should anti-brand communities be approached? Canvas8 spoke to Cleopatra Veloutsou, a professor of brand management at the University of Glasgow, to understand how digital spaces turn individual voices into collective clout.
Megan Carnegie is a journalist and editor. She has written for Courier, Time Out, Guardian Weekend, Creative Review, The Telegraph, Evening Standard, and more. Outside of work, she can be found reading, running, and killing off her houseplants.
Call-out culture is thriving in a world that’s increasingly dependent on the web for communication. With people’s interactions influenced by social media algorithms, divisive political discourse, and the anonymity of the internet, how can brands facilitate dialog and respond to public backlash?
Whenever a brand decides to refresh its image with a new logo, user interface, or partnership, it inevitably attracts condemnation from some quarters. But why do people care about such shifts in position? Canvas8 spoke to Tarje Gaustad, a professor at Kristiania University College, to find out.
After the stress of the pandemic, people are seeking more play in their lives. Canvas8 spoke to Dr. Miguel Sicart, author of Play Matters about how brands can incorporate playfulness into the way they work.
Instagram account Diet Prada is confronting some of fashion’s most prestigious brands on issues like copycat design and model diversity. As luxury consumers’ definition of ethical expands to include the intellectual property of designs, fashion brands need to keep up or risk being called out.