The social media era has made it easy to discover skincare products, yet while influencers and media outlets champion various high-priced and hard-to-find items, a growing number of TikTok users are turning to their local drugstore. Why are ‘skintellectuals’ snapping everyman brands?

Compared to past generations of teens, Gen Z’s aesthetic ideals are distinctly low-key, with the pursuit of an inside-out glow meaning that cosmetics purchases tend to revolve around intelligent skincare routines. So, how does make-up fit into this minimalist approach to beauty?

As the line between medical skin treatment and beauty-based skincare grows ever finer, there’s an opportunity for tech to deliver positive skincare coaching through a more personalized approach. What opportunities does skintech have to engage audiences with products?

From unclear labeling to confusing terminology, finding clean beauty products can be challenging. Farmacy is hoping to make it a little easier with the launch of a virtual game that walks beauty buffs through the benefits and eco-credentials of ingredients in various beauty products.