18 Jun 2021
Who are TikTok's Gen Z beauty fans in the US?

TikTok provided a much-needed escape for Gen Zers during the pandemic, enabling them to watch an endless stream of entertaining, educational, and immersive videos. For many, it was the go-to platform to improve their self-care routines. Canvas8 spoke to ten people to find out why.

Precious Osoba is a junior behavioural analyst at Canvas8. Fascinated by the hows and whys of people and culture, she has a background in social sciences and a degree in marketing. You can often find her in aesthetically pleasing restaurants writing articles for her Medium profile.