Who are TikTok's Gen Z beauty fans in the UK?
REPORT
18 Jun 2021
Who are TikTok's Gen Z beauty fans in the UK?

With not much else to do while stuck at home during the pandemic, many young Britons upped their usage of TikTok, seeking entertainment, escapism, and education. Canvas8 spoke to eight Gen Zers to find out how the social app has influenced their personal care routines.

Precious Osoba

Precious Osoba is a junior behavioural analyst at Canvas8. Fascinated by the hows and whys of people and culture, she has a background in social sciences and a degree in marketing. You can often find her in aesthetically pleasing restaurants writing articles for her Medium profile.