Roughly 70% of Nigerians are under the age of 35, yet while they fuel the nation’s culture and economy, social values and legislative agendas are still, by and large, dictated by older generations. How are young people now pushing back against traditional attitudes and making their voices heard?
As Nigeria’s economy fails to meet the needs of its rising youth population, Gen Yers and Zers are looking for ways to thrive in an unstable climate. Ditching traditional paths, many are pursuing their passions in fashion and entertainment and getting politically active to drive change.
Boomers may have grown up alongside the hippie movement, but Gen Yers and Zers seem decidedly opposed to their contemporary social and political views. Are older Americans as conservative and self-serving as the ‘OK Boomer’ insult makes them seem? Or are they still keen activists?
Gen Z women in the Middle East face a unique set of social and cultural challenges as they transition from adolescence to young adulthood. Yet as digital natives, they’re exposed to the same influences and issues as their peers elsewhere. So, how can global brands connect with this audience?
With roots in Africa’s largest city, Lagos, Afrobeats musicians are bringing Nigeria’s mainstream pop to a global audience. But artists such as Santi and his alté contemporaries are achieving acclaim for their underground alternatives. So, what does this mean for the Nigerian diaspora?