Compared to past generations of teens, Gen Z’s aesthetic ideals are distinctly low-key, with the pursuit of an inside-out glow meaning that cosmetics purchases tend to revolve around intelligent skincare routines. So, how does make-up fit into this minimalist approach to beauty?

As people turn to their beauty routines in an attempt to reduce anxiety and enjoy moments of calm, the ‘slow’ grooming of Crown Affair is winning fans. A holistic approach that’s refreshingly simple and rooted in ritual, Crown Affair’s retro style is modernizing hair care.

As the worlds of beauty and wellness become increasingly intertwined, brands that bridge the two are finding fans fast. Spacemasks is offering a simple solution to a persistent problem for many Britons, helping wearers relax their minds and get some sorely needed beauty sleep.

As Britons increasingly look to limit their consumption of single-use plastic, they’re turning to plastic-free ways to stock their bathroom shelves, which means the once-maligned bar soap is making an unlikely comeback. With eco values on the brain, what does today’s solid soap shopper want?