Concerns about sustainable consumerism took a back seat in the first half of 2020 as the coronavirus crisis made hygiene the foremost consideration while shopping. With packaged goods in high demand, how can brands reassure people who want to avoid infection without it costing the earth?
Britain’s lockdown measures to reduce the spread of COVID-19 have led to an increase in online shopping. As expectations for deliveries increase – when it comes to both speed and hygiene – DS Smith has created packaging specifically designed for quick, clean, and socially-distant drop-offs.
From panic-buying to extreme saving, paths to purchase have morphed as we progress through the pandemic. But what are people willing to spend on? Canvas8 spoke to Dr. Ravi Dhar and Joe Pine to understand how brands can maintain and grow their following during and after COVID-19.
Long used to store everything from booze to grains to medical specimens, glass packaging is experiencing a resurgence in the beauty sector. But why are contemporary buyers drawn to products encased in this ancient and fragile material? And how can glass packaging influence perceptions of brands?
Beer cans were once seen as the cheap alternative to bottles for those too young or poor to afford the glass casing – but that couldn’t be further from the truth today. Store aisles and social feeds are filled with colorful can designs, but what’s caused these receptacles to make such a comeback?