Will COVID-19 cause shoppers to trash their eco values?
13 Jul 2020
Will COVID-19 cause shoppers to trash their eco values?

Concerns about sustainable consumerism took a back seat in the first half of 2020 as the coronavirus crisis made hygiene the foremost consideration while shopping. With packaged goods in high demand, how can brands reassure people who want to avoid infection without it costing the earth?

Caroline van Reedt Dortland

Caroline van Reedt Dortland is the director of communications at Avantium. She previously performed a number of roles at Delta Lloyd, an insurance company in the Netherlands and Belgium.

Adrienna Zsakay

Adrienna Zsakay founded Circular Economy Asia in 2016. Originally from Australia, she previously set up a food company in South Korea and then built the world’s largest free database of food regulations in Thailand, where she became interested in recycling collection systems.

Jo Peters

Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.