From panic-buying to extreme saving, paths to purchase have morphed as we progress through the pandemic. But what are people willing to spend on? Canvas8 spoke to Dr. Ravi Dhar and Joe Pine to understand how brands can maintain and grow their following during and after COVID-19.

The health crisis caused by COVID-19 is steadily making way for an economic crisis as businesses seek support in restarting operations and individuals face up to job insecurity. Canvas8 spoke to 17 people in the UK and US to find out how their spending habits have been impacted by the pandemic.

Women often shy away from highlighting their achievements and value at work. But considering they’re positively impacted by another woman’s success, how can brands, platforms, and an inclusive approach help women get comfortable sharing their success and inspire them to claim their worth?

The financial inequalities faced by women in America aren’t limited to a pay gap. Traditional gender expectations and a lack of tailored services mean that they’re also less prepared for retirement than men. So, how can women be encouraged to build a nest egg as they move through life?

Women are often let down by the finance industry, from patronising campaigns to intimidating institutions. Online toolkit SmartPurse provides jargon-free financial information, a chance to network with other women on and offline, and a database for finding a financial adviser or coach.

They may be in their prime earning years, but Gen Xers are feeling financial pressure as they juggle the costs of caring for older and younger family members with an urgent need to save for retirement. So, what’s the best way to help them navigate their complex budgets and future monetary needs?

When pay day rolls around, Gen Yers save a little – but spend a lot. Impulsive spending is a key (and at times problematic) element of their identity. But as this generation begins to look towards their future roles as homeowners, parents, and pensioners, how will their spending habits adapt?

The pandemic hasn’t been easy on anyone, especially not on freelancers whose income streams have stalled. Created by several financial challenger brands, Covid Credit is a digital questionnaire and service that helps the self-employed apply for government-subsidised relief schemes.