How has COVID-19 affected people’s spending habits?
REPORT
12 Jun 2020
How has COVID-19 affected people’s spending habits?

The health crisis caused by COVID-19 is steadily making way for an economic crisis as businesses seek support in restarting operations and individuals face up to job insecurity. Canvas8 spoke to 17 people in the UK and US to find out how their spending habits have been impacted by the pandemic.

VOXPOP
GROCERY GAINS
HOME PROJECTS
LEISURE SAVINGS
GYM REPLACEMENT
FULL TANK
BULK BUYING
TRAVEL WISHES
HOME DINING
NEST EGG
FUTURE-PROOFING
JOB UNCERTAINTY
RETAIL RETURN
Ellie Barber

Ellie Barber is a senior behavioural analyst at Canvas8. She has worked across the UK, US, Europe, and Asia to unpick consumer behaviour for some of the world’s largest brands, finding herself on rooftops with Russian teenagers and eating hot pot with Shanghai’s streetwear community. When she’s not doing that, you can find her singing at weekly choir practises or attempting Ottolenghi recipes.