From calls for community to the marked absence of warm motherly figures, the Christmas ad campaigns of 2019 aren’t as frivolous as they might first appear. From supermarkets to soda brands, Canvas8 looks back on the best of the season’s offerings with the help of expert semiotician Soma Ghosh.
Soma Ghosh studied semiotics and literature at Oxford University and has been a senior analyst and director of Practical Semiotics since 2006.
India Doyle is the editorial director of Canvas8's Library. She oversees the editorial direction of research across content types to ensure Canvas8 members understand changes in consumer behaviour and culture and the opportunities around behavioural change. India has worked as a journalist for ten years, interviewing industry and cultural leaders including Christy Turlington, Olympic boxer Ramla Ali, and Rolls-Royce CEO Torsten Müller-Ötvös. She has contributed to SHOWStudio, Dazed and Confused, ekathimerini, Wonderland, and Dapper Dan magazine.
