How is increasing multiculturalism shaping the collective ‘we’? Why are people torn between saving and investing? And what's the societal impact of transnational romance? This Cultural Snapshot uses local stats and case studies to explore behavioural norms shared by German people in 2019.
Barbara Woolsey is a multimedia journalist covering topics on culture, food, travel, tech, and politics. She has authored guidebooks, worked in social media management and consultation, panel and event moderation, as well as broadcast television and radio production. Her highly international career includes in-depth work experience in Canada, Thailand, and Germany, as well as storytelling from various countries across Europe and Asia. Her work has been published by National Geographic, Reuters, Time Out, the BBC, USA Today, VICE, The Guardian, Lonely Planet, The Telegraph, and many others.
For German Gen Yers and Zers, buying insurance is scary – from paperwork and dealing with agents to paying through the nose for coverage. Digital-first Coya aims to do away with the stress, with flexible home insurance ‘micro-policies’ that are easy to understand and enroll in, all through an app.
The cream of Germany’s creative scenes are leaving the capital behind for a simpler way of life in Brandenburg. But they don't want to forego city comforts – which offers interesting prospects for commercialisation strategies in the fields of wellness, gastronomy, retail and architecture.
Environmental concerns and fears about harmful ingredients such as parabens and phthalates have beauty consumers showing more interest in going organic. In Germany, natural products have been on the shelves for decades. What’s driving the success of this sector in the country?
While more Germans are now leaving cities than moving to them, not everybody is ready to exchange urban bustle for country life. For city-dwellers seeking a compromise, an allotment offers the perfect balance. But who are these green-fingered folk and why do they want their own patch of soil?