What do young people want from memberships?
REPORT
7 Oct 2019
What do young people want from memberships?

Membership schemes promise a wide range of benefits to those who sign up – from discounts at supermarket tills to a free upgrade on a flight – but what motivates young Britons to join a club or loyalty programme? Do they simply care about freebies are they after something more meaningful?

Albert Azis-Clauson

Albert Azis-Clauson is the CEO and founder of Underpinned, a freelancing community, platform and co-working space both online and offline. He has worked across the arts, tech, and freelance industries.

Will Brereton

Will comes to ClassPass from Deliveroo where he was Global Head of the Commercial Legal team. A lawyer by training, Will has been involved in the fitness industry for over 20 years – both as a fitness instructor and in senior roles at home fitness giant Beachbody and New Zealand based group exercise company, Les Mills.

Sophie McKay

Sophie McKay is a writer and journalist. She writes about issues including tech, social and political issues and the arts. She’s written for publications including iD and Novara Media.