All sorts of stigmas are being broken in today's beauty industry, but the needs of menopausal women are often ignored. Absent in ads and lacking products for their changing skin and hair, these women are now pushing brands to step up and address this ‘last taboo’ without any sugar-coating.
Nate Masterson is the chief marketing officer at Maple Holistics, a natural, cruelty-free skincare brand.
Catherine Grace O'Connell is the founder of Forever Fierce Media.
The ‘change’, ‘time of life’ or – more simply – the menopause, remains a taboo topic for many; 70% of menopausal women don’t inform their employer that they’re experiencing symptoms. But how are they coping and how is increased media coverage changing the way this life stage is discussed?
Discussion of women’s sexual health has been off-limits for decades, but change is coming as the wellness movement pushes a plethora of women’s issues, from periods to sex toys, into the limelight. How is open conversation helping to change people’s attitudes, and how are brands responding?
Femtech is booming and now the successful breaking of stigma and taboo is translating to IRL. App turned gynecology clinic, Tia, is encouraging collaboration between consultant and patient, while tapping into women’s increased desires for control and understanding of their gynecological health.
While medical breakthroughs have made conceiving easier, cost is still a barrier for many people. Health-tech start-ups are making fertility tracking more mainstream, but are these preventative measures or probability boosters? And what will be the social and economic impact on Gen Yers?