REPORT
Mar 21, 2019
Surprise! The science of self-gifting

Whether it’s a mystery teabag or new make-up, an element of surprise comes packaged within many subscription boxes. Canvas8 spoke to Aditya Gupta, a PhD candidate at the University of Nebraska-Lincoln, to understand how surprise impacts the experience of self-gifting.

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Scope

Launching at the beginning of 2019, Peach Pack is a monthly subscription period box that – alongside items such as tampons, pads and specialist tea – comes complete with “a mystery item to pamper yourself with” in every box. Packaged with an element of surprise, it’s these little pick-me-ups that are adding that something extra to the experience of self-gifting.