Gen Y bosses are looking to engage workers through a democratic and communicative approach, dismantling the hierarchical structures their Boomer predecessors put in place. Yet with a more pragmatic cohort just behind, they’re under pressure to turn their values into meaningful action.
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James Benenson is the managing director of Urban Nerds Collective, an award-winning culture and youth marketing agency. It specialises in influencer marketing, content marketing, and event marketing, and employs a number of Gen Y creatives and marketers.
Cliff Oswick is a professor of organisation theory at Cass Business School. His research focuses on the application of aspects of discourse, dramaturgy, tropes, narrative, and rhetoric to the study of organisations and organising. He is particularly interested in the study of leadership processes, employee engagement, and organisational change.
Steve Buss is the founder and managing director of recruitment agency Red Sofa, which has offices in London and Berlin and specialises in recruitment at all levels up to CEO.
Olivia Foster is a writer and content producer specialising in fashion, politics, entertainment, and women’s issues. She has written for Grazia, Marie Claire, and Stylist, and has worked with brands such as Superdrug, Kurt Geiger, and Netflix. She can be found tweeting @livsdarling.
