Why are Germans obsessed with natural beauty?
17 Sep 2018
Why are Germans obsessed with natural beauty?

Environmental concerns and fears about harmful ingredients such as parabens and phthalates have beauty consumers showing more interest in going organic. In Germany, natural products have been on the shelves for decades. What’s driving the success of this sector in the country?

Elfriede Dambacher

Elfriede Dambacher is an independent consultant for the organic and natural cosmetics market in Germany and runs her own consultancy firm, Naturkosmetik Konzepte, based in Dortmund.

Jörge von Kruse

Jörge von Kruse has been a co-director of natural cosmetics brand i+m since 2007. The company has been in business for 40 years.

Barbara Woolsey

Barbara Woolsey is a multimedia journalist covering topics on culture, food, travel, tech, and politics. She has authored guidebooks, worked in social media management and consultation, panel and event moderation, as well as broadcast television and radio production. Her highly international career includes in-depth work experience in Canada, Thailand, and Germany, as well as storytelling from various countries across Europe and Asia. Her work has been published by National Geographic, Reuters, Time Out, the BBC, USA Today, VICE, The Guardian, Lonely Planet, The Telegraph, and many others.