Starting a family may once have been as simple as getting married, buying a home, and having kids, but as life stages blur and gender roles become less relevant, the traditional rules are being rewritten. Canvas8 spoke to sociologist Philip N. Cohen to understand how the family unit is changing.
Dr. Philip N. Cohen is a sociologist and demographer at the University of Maryland whose research focuses on families, social demography, and social inequality. He has written dozens of academic articles, many essays and op-eds, and two books, including The Family: Diversity, Inequality, and Social Change (2021).
Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.
Young dads in the US are a far cry from the old stereotype of an emotionally-restricted disciplinarian and bread-winner. Instead, they’re striving to be present, supportive and caring figures in their children’s lives. So, what exactly does the Gen Y approach to fatherhood look like?
Replacing slogans such as ‘hard-working families’ and the ‘squeezed middle’, politicians in the UK have been talking about the ‘just about managing’ or JAMs since 2016. There are around six million JAM families in the UK, but who exactly is this vast and growing social group?
Buying organic rabbit food, brushing your cat’s teeth, and sending your dog for hydrotherapy are no longer considered eccentricities. Pets are taking on human status, and they’re being treated accordingly. How can brands help enrich the lives of pet parents and their beloved fur babies?
Children today serve as style extensions for their parents, whether that means being dressed as ‘mini-mes’ or in niche, hand-made attire. But what’s prompting mums and dads to splurge on their little ones like never before? And what factors shape fashion choices when it comes to high-end kidswear?