Henry or Hetty? The science of product naming
REPORT
24 Nov 2017
Henry or Hetty? The science of product naming

Many people give their cars or laptops a name, but how does this act affect their feelings towards those objects? Canvas8 spoke to Jennifer Stoner, professor of marketing at the University of North Dakota, to find out why being on first-name terms with a product makes you like it more.

Jennifer Stoner