How can handwriting make marketing more human?
9 Jun 2017
How can handwriting make marketing more human?

Snail mail may seem outdated in the digital era, but direct mail campaigns garnered a higher response rate than any digital channel in 2016. Canvas8 spoke with Charlotte Pearce, founder of Inkpact – a handwritten marketing company – to find out why the pen can be mightier than the keyboard.

Jo Allison

Jo Allison is the head of content at Canvas8. She has a background in fashion journalism and 15 years of experience working in B2B publishing. A member of the senior leadership team, Jo joined Canvas8 over eight years ago to develop the membership offer. Before heading up the Library, she was an editor at a retail trends consultancy, where she specialised in luxury shopper behaviours. A mum of two and based in Sheffield, away from work, Jo can be found walking in the peaks or hunting down new clothing brands.