What scares you? Horror movies? Conspiracy theories? A former reality star running America? Fear is a long-used marketing tool, and research suggests it can enhance the emotional connection people feel with brands. Canvas8 spoke to Lea Dunn of the Foster School of Business to find out how.
Immersive experiences are being used to entertain people in powerful new ways. With the appetite for event-based entertainment on the rise, UK-based group Fire Hazard is using fear to engage players in fictional worlds that’ll leave them with nightmares.
It’s a fact; we’re getting old. By 2020, over-60s will outnumber under-5s for the first time. And as death looms, our fear of it does, too. Linda Court Salisbury and Gergana Y. Nenkov sit down with Canvas8 to explain how considering our own mortality can affect decision making in later life.
In the 24 hours following the attacks on Paris, 4.1 million people marked themselves ‘safe’ on Facebook. It prevailed as a practical tool for the masses; a way to alleviate worry and spur a collective sigh of relief. But is Safety Check simply a helpful feature or yet another way to perpetuate fear?
Scaring people is big business, with horrors making up all of the ten most profitable films from the last five years. But what creates those heart-in-mouth moments? Keith Bound, who studies the psychophysiological responses to suspense, explains to Canvas8 what gets us on the edge of our seats.