Nov 7, 2016
Are charities ready for the future of giving?

With only one in ten Brits donating through an app, and under half of those who interact with charities via social media going on to give money, the digital revolution has had a limited impact on fundraising. How can charities adapt to better accommodate the ways people behave and spend online?

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Technological disruption has changed the way we go on holiday, how we work and how we travel. So it comes as little surprise that the way we donate to charities looks set to be transformed in the coming years. But are the organisations themselves ready?