2016 Expert Outlook on health and beauty
REPORT
9 Dec 2015
2016 Expert Outlook on health and beauty

How can the beauty world better cater to older women and men? Will social media ‘it girls’ continue maintain their influence over consumers? And are niche brands set to break into the mainstream? Three health and beauty experts give their views on where the sector is heading over the next year.

Rebecca Smith

Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.