REPORT
May 26, 2015
How the kitchen became a status symbol

Changes in tech, family roles and tastes have seen kitchens evolve from utilitarian rooms meant for domestic labour to open plan spaces featuring chef-grade equipment and movable workstations. But why are more are more people opting for these high-end, high-priced status kitchens?

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Scope

“You’ll always find me in the kitchen at parties,” sings Jona Lewie, in her 1978 song of the same name; enough of a truism for IKEA to revive it for its 2010 TV campaign. But why do people congregate in the kitchen at parties?

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