What kind of driver are you?
24 Nov 2014
What kind of driver are you?

Gone are the days when owning a car was part of growing up. As car brands try to keep people interested in driving, the need for a genuine connection has never been greater. How can brands create a sense of being part of a car tribe? And what does the car you drive say about you?

Ginny Weeks

Ginny Weeks has been a trend analyst for ten years, working across fashion, beauty, health, and motoring. She's the content director at Citizen Femme and a travel journalist for The Telegraph and Mr & Mrs Smith. Before going freelance, she was an editor at MSN and lifestyle magazine Psychologies.