The role of dad has changed from breadwinning head of the family to friend, protector, role model, teacher, and carer, and there's now a record number of single dads. But while 75% of dads are responsible for their kids’ well-being, why do only 20% see that reflected in media?
Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.
No two families are the same. We’re all individuals, and our relationship with our relations is just as complex and unique. It’s not easy to effectively represent the ever diversifying face of the ‘modern’ family – and a bold attempt by Honey Maid has sparked fresh debate.
In today's busy world, family mealtime is often neglected. Cereal brand Cheerios wants to make the most important meal of the day a more fulfilling family experience, and something that we should be spending at least seven minutes enjoying.
When Facebook was launched, it felt defiantly 'young' - a fun place for young Millennials to waste time together. But fast forward to today, and the average user age has skyrocketed. As their parents start logging on, teens are abandoning ship. Has Facebook lost its cool?
Changing gender roles, new values and an increasingly fluid society mean the nuclear family is starting to feel like a throwback. Is Modamily – a new network that is spearheading the co-parenting trend – a sign of things to come?
More mums are choosing to become their own boss and look after their children at the same time. But does ‘motherism’ – the prejudice that paints ‘non-working’ mums as unsexy slobs – really motivate women to go back to work just to remove the ‘stay-at-home’ label?
“The most popular debate in China today,” writes columnist Kelly Yang, “is whether you're ‘dad enough’.” But what turned a reality TV show featuring cute kids and their hapless caretakers into such a hot topic in the world’s most populous country?
Many fear that helicopter parenting leads to a mollycoddled, risk-averse generation that lacks real socialisation – hindering their creativity, success and happiness. But how are parental roles changing? And what can be done to take back control?
Germany's Waldkindergarten - outdoor pre-schools - send kids to learn and fend for themselves in the great outdoors. But as the idea goes global, what’s making a generation of helicopter parents decide to let go of the reins?