More mums are choosing to become their own boss and look after their children at the same time. But does ‘motherism’ – the prejudice that paints ‘non-working’ mums as unsexy slobs – really motivate women to go back to work just to remove the ‘stay-at-home’ label?
Jo Allison is the head of content at Canvas8. She has a background in fashion journalism and 15 years of experience working in B2B publishing. A member of the senior leadership team, Jo joined Canvas8 over eight years ago to develop the membership offer. Before heading up the Library, she was an editor at a retail trends consultancy, where she specialised in luxury shopper behaviours. A mum of two and based in Sheffield, away from work, Jo can be found walking in the peaks or hunting down new clothing brands.
Representing nearly 20 percent of the online population in the US, the so-called ‘Power Mums’, who rely on technology to stay connected with their families and organise their busy lives, wield more influence than ever before.
E-commerce can be a struggle for supermarkets, but Asda hopes its #SaveSummer campaign can boost excitement. It's all about making grocery shopping more social, story-led and instinctive – but are consumers ready for such a big step?
Jessica Alba's start-up The Honest Company captures a growing demand for socially-conscious baby brands. As competitors try to balance quality, affordability, convenience and safety, it delivers them all through an innovative e-commerce model.
Many fear that helicopter parenting leads to a mollycoddled, risk-averse generation that lacks real socialisation – hindering their creativity, success and happiness. But how are parental roles changing? And what can be done to take back control?
Germany's Waldkindergarten - outdoor pre-schools - send kids to learn and fend for themselves in the great outdoors. But as the idea goes global, what’s making a generation of helicopter parents decide to let go of the reins?
Busy parents want quick, healthy options to feed their children, but it can be hard to know what's best for them. Ella's Kitchen has eschewed crowd wisdom, building a baby food brand that’s an authority for parents and kids alike.
“The most popular debate in China today,” writes columnist Kelly Yang, “is whether you're ‘dad enough’.” But what turned a reality TV show featuring cute kids and their hapless caretakers into such a hot topic in the world’s most populous country?