REPORT
Feb 19, 2011
Self-medication in India

Many Indians self-medicate: access to OTC drugs is easy and chemists are seen as surrogate doctors. However, hyperawareness of health and increasing concerns around disease is leading many to seek out a more holistic approach.

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Scope

Many Indians self-medicate: access to OTC drugs is easy and chemists are seen as surrogate doctors. However, hyperawareness of health and increasing concerns around disease is leading many to seek out a more holistic approach.