Tom Doctoroff is a global thought leader in East and West consumer behaviour and the best-selling author of Twitter Is Not a Strategy: Rediscovering the Art of Brand Marketing, What Chinese Want, and Billions. He is also the former CEO of J. Walter Thompson.

Asia

China

Media and Entertainment

Technology

Modern China is a country obsessed with new media; mega internet cafes, half the population carrying a mobile phone and double the bloggers of the US. What drives these netizens to engage and how do they stand apart from western consumers?