If the pandemic taught people anything, it was the value of their immediate surroundings and the individuals, culture, and craft that make up a community. The Culture Steward wants to preserve local culture against the backdrop of hyper-globalisation. They're challenging colonial histories in the UK, redesigning tourism in France, and establishing a new artisan culture in India among those who've quit corporate jobs. This group is reframing how people think about the past and the future to build sustainable local solutions for the next generation.
People are unearthing their cultural histories and rewriting them according to modern values. By confronting colonial roots, The Culture Steward is pushing for new narratives around people, culture, and history to help local communities, regions, and countries rethink how they got to where they are. Through education on a country and community’s past, The Culture Steward is offering new ways to reframe cultural identities.
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The pandemic made people really consider who their ‘community’ was. Whether online or IRL, urban or rural, personal or professional, The Culture Steward is rebuilding spaces to construct new networks of communities, bringing a sense of kinship to societies fraught with loneliness and isolation.
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The Culture Steward isn’t just preserving local culture but elevating it to levels of connoisseurship. Through the constructive expansion of art, craft, and design, The Culture Steward is putting their region on the map for global exports and consumption.
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