Macro Behaviours
Examining what it's like to live, work and play around the world, exploring cultural nuances that define each culture.
Behaviours impacting culture

Macro Behaviours are the foundation of the Canvas8 Library, connecting the dots across markets, generations and sectors. Each Macro Behaviour is a living insight that blends trend analysis with deep insights from human science, to track broader social, cultural and commercial shifts. They reveal what people do, how it’s changing and why it matters.

From the Pressure Valve driving a search for escapism to the Border Reorder elevating the hyper-local, each Macro Behaviour details the cultural drivers, emerging developments and key brand implications, to provide an evolving ecosystem of comprehensive insights as they evolve along the Lifecycle from fledgling to normalisation. Dig into Macro Behaviours for a satellite view on global change.