What to expect in 2023?
For some, the Age of Instinct will intensify group allegiances – a reaction to the past two years of atomisation, with data from 2020 suggesting that 41% of global citizens rated their social cohesion as 'weak'. Others will be on the hunt for creature comforts – whether it’s striving for anti-ambition, forgoing sensible spending for impulse buying, or swapping smoothies and CBD for martinis and cigarettes. As highlighted by the fact that 68% of Gen Z buy now, pay later users in the UK have accumulated debt across platforms, coping mechanisms will override measured responses to crises, and short-term gratification will win out over long-term responsibility. Our Expert Outlook 2023 lays out the behaviours defining the year ahead in each sector, and helps you decode the implications for businesses. Map the ramifications of many people being on less recognisable paths or different timelines, enjoying greater flexibility as they struggle with purpose at the same time. Dive into how people are using new technologies to explore their identities, breaking free of physical constraints and using digital avatars to express an authentic online self. And much more. Explore our 15 sector reports and deep dives into the future of economics, politics and the environment below.
