Multiple interconnected crises since the turn of the decade have highlighted the gaps in support left by governments around the world. Some people are turning to brands and local communities as more trustworthy sources of aid, but how can they provide a feeling of security amid ongoing uncertainty?

A tumultuous few years for people’s working lives has coincided with deepening awareness of how notions of the workforce have been homogenised. Employees are looking to senior leadership to set new standards for DE&I that build greater equity.

Gen Xers have experienced economic crisis and cultural loss since they were young, with both accelerating in the decades since. But they have proven extremely resilient. The way they view the current set of crises – and themselves – will drive the economy and culture for years to come.

There has been a flurry of research into the costs and benefits of remote work. Many people posit that remote work is a guaranteed way to strengthen employee engagement, yet there are equally strong advocates for in-person work. So, what’s the optimal solution for office-based employees?

Since John Fetterman was elected as a Senator for his state, his victory has resonated far beyond local borders. Displaying a shaved head, goatee, tattoos, and a fondness for hoodies, he’s digging into new issues and reaching a wider audience of American voters. So what does he stand for?

Businesses are embracing regenerative agriculture as the next step in their environmentally-conscious production models. However, with intersectional environmentalism on the rise, how can brands acknowledge Indigenous Americans’ contributions to sustainable agriculture that have been largely erased?

Despite a surge in corporate DE&I action and promises to improve workplace environments following the 2020 Black Lives Matter protests, a 2023 report shows that these initiatives are largely faltering. The results point to a need for concerted action and deeper commitments from employers.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Gen Zers are invested in charitable causes, spurring donations across the board. Their desire for social justice has led brands and creators to create viral altruistic content, though ambivalent reactions highlight the fine line they walk among increasingly distrusting audiences.

A survey has revealed that Britons trust more the EU Parliament than the UK Parliament for the first time in 30 years. With mass polarisation fuelling growing mistrust of political leadership, brands are being charged with taking the lead in forging bonds that can unite and reconcile people.

A study has found that a vast majority of shoppers think companies raise prices primarily out of greed, indicating a change in perception after years of inflation. As the cost of living crisis persists, sensitivity to price hikes is increasing and many are less likely to remain loyal to brands.

As ‘take, make, and waste’ approaches of linear consumption models come under scrutiny, people are changing their priorities from being responsible consumers to becoming responsible owners. What role can brands play in facilitating and leveraging this broader turn towards stewardship?

A survey has revealed that more 18- to 25-year-olds in the US believe in a ‘higher power’ in 2022 than in 2021, though this belief does not necessarily stem from faith in conventional religion. Alternate forms of spirituality are helping young people derive a greater sense of control and community.

The spread of COVID-19 has seen people frantically stock their cupboards and freezers, with empty supermarket shelves a common sight worldwide. Canvas8 spoke to Dr. Leonard Lee, a marketing professor at the National University of Singapore, to understand the human needs that fuel panic-buying.

As a centuries-old symbol that has been used widely across politics and pop culture, the Union Jack has a complex history, sparking feelings of pride, guilt, and everything in between. With COVID-19 and Brexit shaking up national identity, what is the future for the ‘Cool Britannia’ brand?

As meme culture has blossomed online, so too has the political meme become a significant aspect of online political debate and a vehicle for irreverent reaction to political events. Looking at which memes are widely circulated or adapted helps to offer a ‘temperature check’ to gauge popular opinion.

Communal kitchens funded by the British government during WWII are being used as a model for many in the food industry looking to help with the cost of living crisis. With millions facing food poverty, could the basic ideals of spaces that emphasise dignity and cross-class dining make a comeback?