How a 52-part TikTok storytime captured everyone’s attention
In the last week, millions of viewers have found themselves engrossed by a 52-part TikTok story time by creator Reesa Teesa and the story of her marriage to a pathological liar. The series of videos, which clocked in at an impressive 500 minutes of viewing time, was revealed over several days, and included everything from fake phone calls, unverified paperwork and a number of charades that kept viewers glued. So much so that the series of TikToks amassed nearly 200 million views and was dubbed a “masterpiece” by viewers.
But what is it about Reesa Teesa’s story that has captured the attention of millions? Reesa’s series highlighted how confessional storytelling and the intimacy it creates allows viewers to feel connected to what or who they’re watching. We're also seeing more people engaging in long-form content on TikTok, watching entire films and series on the platform (even Netflix is seeing this desire for long-form content by incorporating live-streaming into their offerings). Who TF Did I Marry shows how organic storytelling can evoke emotion among viewers, and take them along a journey that will keep them entertained while facilitating widespread discussion - something that brands can take away from when trying to create engaging online content, particularly as 61% of consumers most appealing influencer personality type are relatable personalities. Keith Lee's candid content resonated with a new generation of foodies by blending authenticity and relatability while Sabrina Bahsoon, aka Tube Girl, became an internet sensation after her unfiltered form of self-expression empowered Zers through self-love and community-building.
