Americans reignited their faith during the pandemic, and are looking to maintain spiritual habits outside of traditional church-going. Glorify, a new Christian-focused app is blending daily prayer, mindfulness, and community in the digital space for people who are seeking connection and ritual.

Fitness group F3 is growing in popularity thanks to its peculiar blend of free physical fitness classes and spiritually inflected male comradery. Many Americans have become lonelier during the 2020s, leading groups like F3 to create and develop new social ties around shared goals.

Traditionally followers of Catholicism, Latin Americans in the US are increasingly embracing Protestantism and agnosticism. What does this move away from a longstanding religious affiliation reveal about their social and political values in 2022? And how might this public impact outreach efforts?

From politics to geography to core values, America is dividing into two hostile groups, and the split is cracking the very foundations of American society. As partisans sort themselves into different echo chambers and separate neighborhoods, the urgent question is: is there any way out?

A record number of pilgrims travelled to Mexico in 2022 to join the pilgrimage to the Basilica of Our Lady of Guadalupe. The uncertainty of the pandemic has boosted many people's faith, and now faced with no restrictions, they are reinforcing their belief with in-person worship.

Praying has gained a cult following owing to the brand’s ironic digital aesthetic and use of humourous and subversive iconography. With its popularity stemming from sartorial provocation, niche internet culture, and religious decontextualization, what does this say about modern consumer tastes?

Long a fixture of faith among devout Christians and central to Catholic spirituality, the Virgin Mary is increasingly becoming a symbol of empowerment among global young people of various creeds and beliefs. Her increased prominence in contemporary culture is opening up opportunities for brands.

How is polarization shaping brand communications? What are the new iterations of belief among the Christian right? And why is Republican trust in big business at an all-time low? Our snapshot of Republican voters unpacks key behaviors shaping this American audience in 2022.

How do Democrats seek to build community? How can values-centric employers approach new labor organization movements? And what impact does the Roe v Wade ruling have on attitudes towards women’s health? Our snapshot of Democrat voters explores the key behaviors shaping this American audience in 2022.