How has traditional white masculinity become a cultural cornerstone for Republicans? How are digital platforms helping Republican Christians build communities? And why are they likely to shop from wholly Conservative brands? This Cultural Snapshot of Republican voters explores the key behavioral shifts.

A report has found that teachers across the US are staying away from political and social topics because they fear parental reprisals. As more restrictive legislation begins to affect classrooms across the country, teachers are trying to avoid conscription to the culture war.

Sausage company Johnsonville is attempting to boost positive content on social media as part of its campaign to 'Keep the Internet Juicy'. With the US election fast approaching, brands seeking to cut through the toxicity of online platforms are set to resonate with politically fatigued consumers.

Influencers have emerged as key political figures in the lead-up to Indonesia’s 2024 general elections. While social media has long played a pivotal role in Indonesian democracy, the rise of such creators reflects the increasing overlap between politics, entertainment, and the influencer economy.

Robert F. Kennedy, Jr.'s emergence as a challenger to Biden and Trump in the 2024 presidential race underscores a growing sentiment as Americans are dissatisfied with the political mainstream. Kennedy's non-conformist views resonate with indifferent voters and offer an alternative to the status quo.

Young Republicans are considerably less patriotic than their older counterparts, and their relative lack of national pride has researchers asking why. How has growing up in a highly polarized, low-trust society with a rising cost of living affected their opinions of the American Dream?

Meditation app Headspace has launched a free toolkit aimed at helping people cope with election-induced stress. As election cycles ramp up around the world, there’s a clear need for empathetic understanding and action from brands as consumers look for intentional mental health support.

In the lead-up to the 2024 election, Latine leaders are stepping into the spotlight, using their platforms to address pressing issues and reshape political narratives. As younger generations increasingly engage with politics through social media, how can brands amplify Latine voices in the US?

In the run-up to the UK general election, party leaders on both sides of the political spectrum have begun campaigning via TikTok. As Gen Z’s trust in traditional media wanes, understanding the way young people engage with politics online is an increasingly important strategy for winning their vote.

The UK’s general election in 2024 will be a significant milestone for many Gen Zers, marking the first time they will be eligible to vote. With the Conservative Party hoping to maintain its 14-year hold on power, how can it connect with right-leaning Zers? What do these young adults value?

Ahead of the 2024 US Presidential Election, there’s an increasing tendency for older voters to lean towards the right. While there are also exceptions to the rule when it comes to Biden versus Trump and the social and economic landscape of the US today, what’s driving this Conservative shift?