COVID-19 has created a spike in insomnia rates across the world as people battle with new responsibilities, disruptions, and heightened anxieties. There's an opportunity for brands to help people get a better night's rest through flexible working policies or wellbeing-boosting products and services.

Although confidence around normalcy was high in the early summer months, perceptions have changed with Americans reverting to early pandemic-era behaviours. With people working on their wish lists early, there's an opportunity for brands to start the festive shopping season.

Adidas has announced a capsule collection of spa day essentials in collaboration with skateboard brand Palace. Through this partnership, titled Palaste, the sportswear giant is highlighting the need for men to put their mental health first and embrace wellness as a lifestyle choice.

As the pandemic pushed people to get comfortable with the virtual world, AthletaWell is capitalising on the digital boom to court interest online. The brand’s platform helps users to stay well in every way, whether that’s by offering fitness classes or mental health check-ins.

As the world emerges from the grip of COVID-19 and people begin to navigate the climate of post-pandemic uncertainty, how can brands create confidence-inspiring offerings that appeal to a wide-ranging audience while also taking into account people’s diverse aspirations for the future?

The COVID-19 pandemic plunged Britain into a mental health crisis. With depression on the rise and a health system under pressure, what have people been doing to manage their emotional and mental wellbeing? Canvas8 spoke to eight individuals from across the UK to find out.

The pandemic-inspired wellness boom hasn’t just affected people’s eating and exercise habits – it’s also changed the ways they approach mental wellbeing. Heights, a UK-based start-up, is tapping into this shift with a subscription service for supplements designed to boost brain health.

Mental health has worsened since the pandemic and with in-person sessions limited due to restrictions, teletherapy has seen a huge rise in use. As a result, the stigma surrounding mental health is getting a rethink, giving an indication that online therapy could be here to stay for the long run.

Many Americans are making ambitious career plans and travel arrangements for the coming year. However, this optimism remains cautious amid the pandemic and financial concerns. Canvas8 spoke to eight people based in the US to hear what they are most excited and worried about for 2022.

After two years of pandemic restrictions, Britons are determined to start a new chapter. However, for many, safety concerns and financial uncertainty is turning these hopes into doubts. Canvas8 spoke to nine people based in the UK to hear what they are most excited and worried about for 2022.

With people spending more time at home, they’re turning to entertainment to break the monotony of the everyday and channel their anxiety into something more hands-on. But can escapism really help people feel more empowered? And how do they want brands to speak to them during a pandemic?

Despite nihilistic memes and irreverent online culture, Gen Zers are more optimistic about the future than other gens. In wealthier nations, however, they’re more pessimistic about their odds of social mobility than in poorer ones, highlighting important nuances when communicating with them.