Cosy season is here
Fall is the favourite season of 45% of Americans, while a recent survey found that Brits love the crisp air, nights in watching their favourite shows, cosy blankets, and snuggling up on the sofa. Sanam Hafeez, PsyD, neuropsychologist and director of Comprehend the Mind, told Verywell Mind, “Once fall starts, most people resume their everyday routines, making it easier for friends to get together and socialise. There is a comfortable routine that this season brings.”
As people return from their summer holidays, the NFL and NBA seasons start, and children start their new school year, fall can also feel like an opportunity for new beginnings and to reset and renew parts of our lives. People see autumn as an opportunity to reset or alter their routines, and brands can tap into these behaviours. In the UK, Somerset-based fragrance brand Ffern offers four seasonal, small-batch scents per year, catering to people who like to change their fragrances throughout the year and the season. And for those who fully want to embrace the cosiness of the season, understanding the joy associated with fall and incorporating that into your offerings is key. IKEA brilliantly tapped into the joy of missing out (or JOMO) in a recent campaign that explored the comfort of home and the key items that help inspire relaxation and the happiness this creates.
