For many Gen Zers, the lines between real life and virtual experiences are increasingly fading. But despite being digitally native, they have specific attitudes about the ways they’ll allow technology into their daily routines. How can brands meet the refined digital needs of this generation?

High rates of students using AI to write their assignments are worrying universities and forcing them to adopt new strategies to tackle the problem. As generative AI becomes increasingly adopted, its wider diffusion may further undermine people's capacity to discern what's real and what’s not.

In a bid to limit mind-numbing and time-consuming tasks for employees, Codeword has hired two AI interns to streamline internal processes. The move reignites concerns about technology replacing human jobs while showcasing how AI can reduce menial tasks so people can focus on important work.

Across the Netherlands, Wasteless is implementing its AI-informed pricing system to reduce grocery store food waste. This tech allows for effortless participation in a sustainable practice for shoppers, as well as helping to keep prices low – helping to ensure that cost doesn't harm people's ethics.

Combining neural networks and artificial intelligence, Trillion facilitates hyper-realistic try-on experiences for online luxury jewellery shoppers – increasing buyer confidence through AR technology. How are immersive and personalised shopping experiences changing the face of e-commerce?

ChatGPT has proved a disrupter in the world of search, and now Microsoft is bringing the conversational AI technology to Bing. Despite concerns of inaccuracies, the chatbot is shifting perceptions and building trust in how AI can be utilised to solve pain points without causing data-based fear.

From what we buy, to what we watch, and even who we date – algorithms increasingly influence people’s decisions. Once largely unknown and invisible forces, people now have a greater understanding of what algorithms do and are beginning to wonder how much control to cede to the machine.

AI photo generator Lensa AI has risen to the top of the App Store, offering users the ability to generate 'magic avatars' for themselves using AI technology. Conversations about AI are evolving and people appear willing to share their information in exchange for the convenience offered by the tech.