Premium Bonds are still the UK’s favourite way to save money, and one company attempting to refresh the bonds model for financially savvy Gen Zers is EVERYTHING – offering cash prizes for spending and referrals. Can this modern approach appeal to post-pandemic spending habits?

In the post-pandemic ‘new normal’, many Americans are facing significant financial pressures, fueling the demand for actionable budgeting guidance. How are personal finance communities on social media meeting this need? And why are old-school tricks winning over tech-savvy savers?

The Financial Gym sets its members up with personal trainers and clearly defines plans to get their relationship with money back on track. In the wake of the pandemic, its approach is more relevant than ever.

The pandemic has given hygiene-friendly peer-to-peer solutions a boost – and they’re ushering in a whole new era of banking. Owned by Jack Dorsey’s Square, Cash App is a one-stop digital banking solution that’s attracting increasingly bitcoin-savvy investors, rappers included.

Crypto assets are finding fans in gamblers, whose low risk-aversion makes the unpredictability of digital currencies part of the thrill. As gambling enthusiasts and financial traders become increasingly overlapping audiences, brands can move with the digital tide to remain relevant.

With the shortcomings of traditional financial institutions and models becoming clear, younger generations are seeking products and services that offer a modern approach to engaging with finances. Greater flexibility, diversity, agency, and personality are just a few of the things this cohort is looking for, and new-gen brands are stepping up.

For Gen Yers, many of whom entered the job market during the Great Recession and have since endured a pandemic-induced downturn, pensions may sit low on the list of financial priorities. But that doesn’t mean they don’t want to save for retirement. So, how can brands help them set money aside?

Rising unemployment and ample time to spare led to a surge in stock trading among Gen Yers and older Gen Zers in 2020. Yet while the likes of Robinhood, Stash, and E*Trade have made it easy to participate in this once-opaque market, could simplified investing apps do more harm than good?

The investment landscape Down Under is undergoing a seismic shift as more and more Aussies – particularly women and young people – opt for environmentally and socially responsible funds. What’s prompting this change in investing strategies and how can businesses respond accordingly?

According to a study commissioned by Aviva, three-quarters of UK employees have never raised their financial wellbeing with their manager. But Gen Zers are more open about these conversations, signalling a need for more support on financial education at work as the cost of living crisis intensifies.