Post Pandemic Behaviours

Tracking cultural shifts as we head towards a new normal

The Restore Sessions

Build back better? Transcend productivity? Escape into the metaverse? The promises of the post-pandemic horizon signal massive change.

Together with nine thought leaders, we have investigated the long-term impact of COVID-19 on consumer behaviour across identity, technology, commerce, and society. Evolving our findings from the Pandemic Culture report and frameworks, we have unearthed four areas of life that the pandemic has profoundly changed.

Whether it’s how people are rethinking how they participate in the job economy, examining who their “ideal self'' is, or making sense of e-commerce “shadow cities,” learn about how consumers are adapting to an inter-crisis moment.

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The Restore Report

The Restore Report is the definitive guide to how human behaviour will change in the wake of the COVID-19 pandemic. Applying findings from Pandemic Culture – our year-long investigation into mid-crisis adaptations – and gathering insight from nine thought leaders in identity, technology, commerce, and society, the Restore Report uncovers four future trajectories and what they mean for brands.

How are people spending and earning post-pandemic?

After a period of forced reflection, people are re-evaluating their relationship with work – mitigating burnout, clapping back against toxic employers, and negotiating greater flexibility. But many are still finding it difficult to navigate a volatile job market, and are ready to invest in skills and hobbies that promise greater independence. Rather than ‘revenge spending,’ we’re seeing a rise in ‘resilience spending’ as people choose to focus on building solid foundations for their future

Watch the live expert interview on this topic here

Explore the Macro Behaviours

Continue to track the key themes through our macro behaviours - living insights that blend trend analysis with deep insights from human science, to track broader social, cultural and commercial shifts.

Has Covid-19 shifted how people approach self-care?

After a period of forced reflection, people are re-evaluating their relationship with work – mitigating burnout, clapping back against toxic employers, and negotiating greater flexibility. But many are still finding it difficult to navigate a volatile job market, and are ready to invest in skills and hobbies that promise greater independence. Rather than ‘revenge spending,’ we’re seeing a rise in ‘resilience spending’ as people choose to focus on building solid foundations for their future

Watch the live expert interview on this topic here

Explore the Macro Behaviours

Continue to track the key themes through our macro behaviours - living insights that blend trend analysis with deep insights from human science, to track broader social, cultural and commercial shifts.

Will cities still have clout post-pandemic?


From app-based navigation to smart offices and streamlined delivery, cities are increasingly digitally-managed. The mass digitisation of the COVID era has heightened expectations for choice and convenience, establishing a “shadow city” of fulfillment centres and gig drivers on whom white-collar workers increasingly rely. Yet while many have ditched the inner-city for suburban spaciousness, urban centres still reign as generators of culture and aspiration – and those who have stuck around want a hand in restoring them to thriving and equitable locales.

Watch the live expert interview on this topic here

Explore the Macro Behaviours

Continue to track the key themes through our macro behaviours - living insights that blend trend analysis with deep insights from human science, to track broader social, cultural and commercial shifts.

How will mass digitisation change identity?


Whether masked by an anime avatar on Discord, customising their character on Fortnite, or trying out new personas on Tiktok, people see their identities as increasingly malleable. Unlike the IRL mirrors – however distorted – of Instagram and Facebook, next-generation social media offers unprecedented freedom to experiment. While web developers may have designed the walled gardens of Web 2.0, game design is set to take precedence as online socialising enters the metaverse.

Watch the live expert interview on this topic here

Explore the Macro Behaviours

Continue to track the key themes through our macro behaviours - living insights that blend trend analysis with deep insights from human science, to track broader social, cultural and commercial shifts.

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